1. The Part-Time Founder's Manifesto
Start solo
The internet is flooded with advice on starting a side hustle, and people are starting to realise that it’s harder than the average YouTube creator lets on.
The problem is that most of it isn’t written for you, right now.
Even if you filter out all the advice which is aimed at businesses totally distinct from yours, you’re left with material aimed at college graduates with endless free time.
But what about the rest of us?
This is for the solo founder, that wants to take pragmatic steps to making a business on the side.
This is a space for a specific kind of entrepreneur.
We are a team of one. This means we are obsessed with leverage. What is the 80/20 of building a business? What’s the absolute minimum we can do to achieve the maximum result?
We wear all the hats. We don’t just build the product; we handle the support tickets, the legal agreements, and the marketing emails.
We often have a day job. For many of us, our primary source of income takes up most of our time and mental energy. We can’t afford to burn out, so our actions must be strategic and sustainable.
Starting a solo venture can feel overwhelming. You don’t need a firehose of generic advice. You need the right advice, for the right stage, right now. Whether you’re stuck on idea validation, struggling with lead generation, or trying to improve customer retention, you need actionable steps, not abstract theories.
That’s why this blog exists.
My content is simple: We will build a company together, in public, from scratch.
We’ll go from zero to one, while navigating the challenges of a demanding day job. Each post will focus on a specific stage of the journey, giving you a clear, high-leverage playbook to apply to your own project.
If you’ve ever wanted to start a business but didn’t know where to begin, this is your starting line.
Subscribe now and let’s build it together. The first official post drops next week.